When pasting a group link into the editor, we need to suggest a new option to create a embed for the group frontpage.
The ref that we will store in the embed will the the group HM URL, and we can use the same view attribute we are using for documents right now:
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view = content will mean show the group frontpage
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view = card will mean show the current group card
We can apply the same for Account Embeds too:
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view = content will mean show the account profile page
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view = card will mean show the current account card